J.C. Penney Co., Plano, Texas, selected DDB
Worldwide, Chicago and Dallas, as agency for its $100 million to $200 million account. The other finalist in the review was BBDO
, New York. Others in the running included Saatchi & Saatchi, New York, and FCB Worldwide, Chicago, sitting in for sibling agency and incumbent Temerlin McClain, Irving, Texas.
Copyright April 2000, Crain Communications Inc.