J.C. Penney picks DDB for $200 million account

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J.C. Penney Co., Plano, Texas, selected DDB Worldwide, Chicago and Dallas, as agency for its $100 million to $200 million account. The other finalist in the review was BBDO, New York. Others in the running included Saatchi & Saatchi, New York, and FCB Worldwide, Chicago, sitting in for sibling agency and incumbent Temerlin McClain, Irving, Texas.

Copyright April 2000, Crain Communications Inc.

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