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J&J to halt Band-Aid claim

Published on .

Johnson & Johnson, New Brunswick, N.J., agreed to halt a claim that its Band-Aid cushions "do not use damaging and painful acid," said the National Advertising Division of the Council of Better Business Bureaus. The claim had been challenged by Schering-Plough Health-Care Products, which markets a Dr. Scholl's medicated footcare product containing salicylic acid. Schering said the ingredient it uses hasn't been found to be damaging and painful, according to NAD, and that the J&J product, unlike medicated footcare products, is not intended for treatment but for relief. McCann-Erickson Worldwide, New York, is agency of record for Band-Aid.

Copyright November 1998, Crain Communications Inc.

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