The site (www.jnj.com.br) will feature information on a wide range of topics including health and lifestyles, as well as sections specially targeting key professions. Information on J&J products will also be available.
The $300,000 project was devised by Sao Paulo-based shop Tribo Interactive, tapped to handle the business early this year.
"This is going to be more than a new channel of communications, it's a new model of relationship with our publics based in interactivity," said Jose Antonio Justino, J&J president in Brazil. -- Claudia Penteado
Copyright June 2001, Crain Communications Inc.