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J&J GOES INTERACTIVE IN BRAZIL

Published on .

(June 27, 2001) RIO DE JANEIRO -- Johnson & Johnson is launching a corporate Web site in Brazil aimed at developing closer relationships with its consumers.

The site (www.jnj.com.br) will feature information on a wide range of topics including health and lifestyles, as well as sections specially targeting key professions. Information on J&J products will also be available.

The $300,000 project was devised by Sao Paulo-based shop Tribo Interactive, tapped to handle the business early this year.

"This is going to be more than a new channel of communications, it's a new model of relationship with our publics based in interactivity," said Jose Antonio Justino, J&J president in Brazil. -- Claudia Penteado

Copyright June 2001, Crain Communications Inc.

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