J&J launches campaign on Peapod

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Johnson & Johnson is launching a six-month campaign on the online grocery service Peapod for its Pepcid and Lactaid brands. Chicago interactive agency Two Way Communications is handling the creative.

Two Way is also about to launch a Mother's Day banner campaign for Disney Online and an online pro bono effort for Children's Memorial Hospital in Chicago, which will be integrated with TV and radio ads.

Copyright May 1998, Crain Communications Inc.

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