J&J transfers TV buying to McCann

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Johnson & Johnson, New Brunswick, N.J., consolidated TV buying at McCann-Erickson Worldwide, New York, moving cable TV and syndicated TV from in-house agency Raritan Advertising. McCann already handled J&J's network TV. Spending was not disclosed, but Competitive Media Reporting said J&J spent $88 million in syndication and $68 million on cable in 1997.

Copyright April 1998, Crain Communications Inc.

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