Pfizer
Title: Pfizer VP and senior VP-U.S. pharmaceutical group
U.S. budget: $90 million
Agency roster: Campbell Mithun Esty; Lyons Lavey Nickel Swift; Cline, Davis & Mann; Gotham
Power play: Initiated the delicate launch of Viagra and introduction of Zyrtec in the cut-throat allergy category.
Years on list: One
