Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .


Title: Pfizer VP and senior VP-U.S. pharmaceutical group

U.S. budget: $90 million

Agency roster: Campbell Mithun Esty; Lyons Lavey Nickel Swift; Cline, Davis & Mann; Gotham

Power play: Initiated the delicate launch of Viagra and introduction of Zyrtec in the cut-throat allergy category.

Years on list: One

Most Popular
In this article: