Jack in the Box goes in-house

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Foodmaker Inc.'s Jack in the Box said it is taking creative for its $43 million account in-house following the resignation of TBWA/Chiat Day as its agency. TBWA/Chiat Day last month won the creative assignment on the $200 million Taco Bell account. Former TBWA Chiat/Day creative Dick Sittig, who designed the chain's "Jack' character, will consult on Jack in the Box creative. International Media Group, Los Angeles, will continue to handle media buying.

Copyright April 1997, Crain Communications Inc.

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