Jack in the Box touts new system

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Foodmaker, San Diego, said its Jack in the Box chain uses computer animation in a new :30 TV spot to introduce its "hassle-free drive-through" system. The commercial, from Kowloon Wholesale Seafood Co., Santa Monica, Calif., turns the drive-through experience into a young man's fantasy with a super model delivering the order and a truck dumping cash into his convertible. The commecial breaks in spot markets early next month.

Copyright October 1998, Crain Communications Inc.

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