Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jack in the Box touts new system

Published on .

Foodmaker, San Diego, said its Jack in the Box chain uses computer animation in a new :30 TV spot to introduce its "hassle-free drive-through" system. The commercial, from Kowloon Wholesale Seafood Co., Santa Monica, Calif., turns the drive-through experience into a young man's fantasy with a super model delivering the order and a truck dumping cash into his convertible. The commecial breaks in spot markets early next month.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: