×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jack Daniel's plans int'l promo

Published on .

Brown-Forman Corp., Louisville, Ky., is celebrating the latest anniversary of Jack Daniel's whisky in September with a 17-nation promotion handled by Simmons Durham, St. Louis. The effort, in the past handled by multiple agencies, will include advertising, instant-win games and a contest offering a free trip to Lynchburg, Tenn., home of the distillery. The brand dates back to 1850.

Copyright August 1998, Crain Communications Inc.

In this article:
Most Popular