Jack Daniel's plans int'l promo

Published on .

Brown-Forman Corp., Louisville, Ky., is celebrating the latest anniversary of Jack Daniel's whisky in September with a 17-nation promotion handled by Simmons Durham, St. Louis. The effort, in the past handled by multiple agencies, will include advertising, instant-win games and a contest offering a free trip to Lynchburg, Tenn., home of the distillery. The brand dates back to 1850.

Copyright August 1998, Crain Communications Inc.

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