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JACK ROONEY

Published on .

Miller Brewing Co.

Title: VP-marketing

U.S. budget: $263.5 million

Agencies: Fallon McElligott; Square One; Starcom Media Services; Wieden & Kennedy; Y&R Advertising

Power play: The No. 2 brewer is sticking to its plan of appealing to 21-to-28-year-old drinkers with its Lite and Genuine Draft campaigns and boosting support for smaller brands such as Red Dog and High Life. Years on list:Two.

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