×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jaguar enlists Spike Lee

Published on .

Jaguar North America, Mahwah, N.J., on April 18 announced at the New York auto show a marketing venture with Spike Lee's 40 Acres & a Mule Filmworks. The first assignment is to create an 8-minute video direct-mail piece showing how Jaguar complements the lifestyle of a successful African-American couple. Part of the video may be used for a TV spot. Jaguar agency of record Ogilvy & Mather Worldwide, New York and Dearborn, Mich., will work with 40 Acres on brand strategy and media planning.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: