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Brand Is Carmaker's Best-Seller in U.S.

By Published on .

DETROIT (AdAge.com) -- Citing slowing demand outside the U.S., Ford Motor Co.'s Jaguar Cars disclosed it is scaling back global production of its entry-level X-Type sports sedan.

The automaker had planned to roll out 90,000 units this year, but has changed the target to 75,000 units.

The X-Type, priced just under $30,000, is Jaguar's best-selling U.S. model. A U.S. spokesman said the X-Type is on track to meet its 30,000-unit 2002 U.S. sales target.

The carmaker this summer launched an ad campaign with the theme "London calling" featuring the Clash song of the same name. Jaguar looked to highlight its British heritage while trying to boost its appeal to a younger consumer.

WPP Group's Y&R Advertising, New York and London, won the estimated $125 million global Jaguar account in early 2001.

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