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Jaguar signs Faldo

Published on .

Nick Faldo, winner of the 1996 U.S. Master's golf tournament last Sunday, has signed a multimillion-dollar, five-year endorsement contract with Ford Motor Co.'s Jaguar Cars, Jaguar Chairman-CEO Nick Scheele announced in London Tuesday. The golfer's first assignment in the U.K. will be to participate in the Jaguar World Golf Final for Jaguar customers at Gleneagles in Scotland later this month. It hasn't been decided whether he will appear in Jaguar advertising, handled by J. Walter Thompson Co.

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