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Online Exclusive: TV Spots of the Week

JAMES BOAG'S BEER PORN AD

And Other Current TV Commercials of Note

By Published on . 0

Boag Beer Porn
Marketer: J. Boag & Son
Brand: Boag Beer
Title: "Mercedes"
Agency: Y&R, Melbourne, Australia

For starters, this commercial lets viewers watch as a women is partially undressed by a car antenna before the camera displays the crotch of her underwear. The spot's kicker asks, "Who is James Boag?" Well, one answer is a Tasmanian brewer that has fostered a controversial brand image with provocative sexual themes. Its previous efforts have been attacked by the Australian Royal Womens' Centre Against Sexual Assault. James Boag is owned by San Miguel and distributed throughout Australia by Foster's Group's Carlton & United Beverages.

Nascar Unmasked
Marketer: Nascar
Brand: Nascar
Title: "Mask"
Agency: Boone Oakley Advertising, Charlotte, N.C.

One of a cluster of new spots for the Busch racing series, this commercial rips the mask off Nascar -- as well as young driver David Stremme. Beneath the mask is veteran champion Kevin Harvick. The Nascar Busch racing series goes on throughout the year at 25 different tracks.

Dance for Your Soda
Marketer: PepsiCo
Brand: Sierra Mist
Title: "Dancer"
Agency: BBDO, New York

A thirty -- and hapless -- customer finds a convenience store cooler empty of Sierra Mist. A drolly laconic -- and passively aggressive -- counter clerk then gets him to do a dance for a soft drink he never gets.

Faster on Her Feet
Marketer: Embassy Suites
Brand: Embassy Suites
Title: "Slow"
Agency: TBWA/Chiat/Day, New York

Taking a humorously oblique approach to establishing a character's professional credentials, Embassy Suites' new spots spoof executive competition. Here, we see a loser declare himself fast on his feet in a way that demonstrates how slow he really is.

Best Cars to Crash
Marketer: General Motors Corp.
Brand: General Motors
Title: "Our Backs"
Agency: McCann Erickson, Birmingham, Mich.

When you need a really good car to crash in, be sure to choose GM. That seems to be the core message of this spot. A group of children explain the individual auto accidents in which they were saved by GM airbags.

Racing the UPS Truck
Marketer: UPS/Nascar
Brand: UPS/Nascar
Title: "Yes"
Agency: Martin Agency, Richmond, Va.

A common practice among rabid motorheads in southern New Jersey in the 1960s was to purchase a junked Bond Bread delivery truck, fit it with a Chevrolet or Pontiac racing chassis and then cruise the intersections to challenge unsuspecting GTO owners who gunned their engines and their egos at every red light. The stories of bread trucks burning rubber as they bested a neighborhood's top muscle car became word-of-mouth legends for entire generations. UPS is now about to repeat that visual gag in its serialized Dale-Jarrett-races-the-UPS-truck ad campaign.

Airoglyphic Games
Marketer: EA Sports
Brand: EA Sports
Title: "Airoglyphics"
Agency: See, San Francisco

LeBron James stars for the NBA's Cleveland Cavaliers and in a growing number of branded-entertainment paydays. The super-jock has done product deals for shoes, sports apparel, soft drinks, bubble gum and now he stars in the third version of EA Sports' 'NBA Street Vol. 3' video game for Xbox, PlayStation 2 and GameCube. The 'airoglyphics' animations in this spot are a creative standout.

Sweating Colors
Marketer: Quaker Oats Co.
Brand: Gatorade
Title: "The Street"
Agency: Element 79 Partners, Chicago

The latest in Gatorade's multicolored-sweat spots, this one features street basketball players dripping purple and green.

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