When James Bond Meets a Heineken Legend

Commercial Marks Integration With 007 Flick 'Skyfall'

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Wieden & Kennedy Amsterdam has released a commercial to mark Heineken's partnership with the upcoming 007 movie "Skyfall." As Ad Age reported in the spring, the beer brand's James Bond campaign coincides with the release of the movie, in which Bond will swap his trademark shaken-not-stirred martini for at least a sip of Heineken.

Teased last week, the spot (see below), directed by Matthijs van Heijningen at MJZ, sees the super spy trying to escape from some goons in a crowded train station. In a bit of a contrived mix-up, he bumps into another man who happens to be dressed exactly like him. The baddies, of course, follow the man, who turns out to be another one of Heineken's "legendary" men, who we've previously seen (played by another actor) in the highly decorated spots "The Entrance" and "The Date."

A chase takes place through the opulent interior of the train, until the Legend comes face to face with Bond himself, who hands him a Heineken. An accompanying interactive experience, also created by Wieden, asks users to head over to the Heineken Facebook page to "Crack the Case" by answering a series of questions.

The 007 campaign integration, which includes Bond images on packaging, is the largest activation in Heineken's 15-year partnership with the franchise.

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