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Janet Evans in Anheuser-Busch pact

Published on .

Anheuser-Busch Cos. signed a multi-year promotional pact with four-time Olympic gold medalist Janet Evans, part of an A-B effort to be more active in women's sports marketing. Ms. Evans will consult on women's sports tie-ins and make public appearances on behalf of Busch Entertainment Corp. at the company's theme parks. Terms of the deal were not disclosed.

Copyright January 1997, Crain Communications Inc.

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