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Published on .

Bell Atlantic Corp.

Title: VP-brand management and

marketing communications

U.S. budget: $210 million

Agencies: Arnold Communications; Lord Group; Tierney & Partners; Draft Worldwide

Power play: Bell Atlantic's plan to merge with GTE Corp., although still probably a year off, means lots of work to keep products, services and image intact during the transition. However, Bell Atlantic is a veteran at mergers, having successfully completed ones with New England Telephone and, more recently, Nynex.

Years on list: Two.

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