Title: VP-brand management and
U.S. budget: $210 million
Agencies: Arnold Communications; Lord Group; Tierney & Partners; Draft Worldwide
Power play: Bell Atlantic's plan to merge with GTE Corp., although still probably a year off, means lots of work to keep products, services and image intact during the transition. However, Bell Atlantic is a veteran at mergers, having successfully completed ones with New England Telephone and, more recently, Nynex.
Years on list: Two.