CYBER AGENT and USEN-NET will establish a joint site that enables Internet users to apply to receive USEN-NET services, and CYBER AGENT will place service advertorials on 50 affiliated sites.
Under the new system, CYBER AGENT will collect a fee of $81 from USEN-NET each time an Internet user who has read the advertorial actually signs up for USEN-NET services. CYBER AGENT will keep 40%of the fee and remit the remaining 60% to the site that hosts the advertorial.
The company claims the system is more effective than the traditional guaranteed clickthrough system.
Copyright July 1999, Crain Communications Inc.