×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Japanese store advertises through virtual reality Sega game

Published on .

Victoria, one of Japan's major sporting goods retail chains, is to promote its ski products via Sega games in game centers for this winter's season. The company's winter ad campaign consists of a virtual reality and sensory game developed by Sega which will feature ski brands and products stocked by Victoria. The Sega Ski Super-G game promotion will run until next spring.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: