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Japanese store advertises through virtual reality Sega game

Published on .

Victoria, one of Japan's major sporting goods retail chains, is to promote its ski products via Sega games in game centers for this winter's season. The company's winter ad campaign consists of a virtual reality and sensory game developed by Sega which will feature ski brands and products stocked by Victoria. The Sega Ski Super-G game promotion will run until next spring.

Copyright December 1996, Crain Communications Inc.

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