revises telemarketing rules
The Federal Trade Commission has unveiled a revised set of rules aimed at preventing telemarketing fraud. The first proposed guidelines were broadly denounced by marketers, who said they went too far. The first set of rules, for instance, would have prevented magazines from calling subscribers until subscriptions had run out, would have placed time-limits for online marketing and would have limited a marketer to calling a customer once in three months. The new rules aim more clearly at telemarketing fraud.
Eastman Kodak Co., Rochester, N.Y., rolls out a zany "serious fun" campaign--a shift from the warm and fuzzy--from J. Walter Thompson Co., New York, for its FunSaver Pocket camera, breaking June 5 on spot TV in the top 25 markets. It will be followed by network TV June 26 and cable that runs through August. Ads are also set for magazines, including Parade and People, September through December.
Copyright 1995 Crain Communications Inc.