Jasmin.com, New Canaan, Conn., signed an agreement with Procter & Gamble Co.'s Giorgio Beverly Hills, New York, to handle the exclusive U.S. distribution of its new Boss Hugo Boss fragrance. The fragrance will be available through jasmin.com's Web site, which launches this August. Jasmin.com's launch print campaign will run along with the Boss launch campaign, with their two ads appearing side by side on the same media schedule, starting in September magazines. Jasmin.com creates its advertising in-house, and Grey Advertising, New York, handles Boss. Also included are fragrance samples developed under a marketing agreement with Arcade Marketing, New York.
Copyright May 1999, Crain Communications Inc.