TV Spots of the Week | Media Player

JAY LENO DOES CORN CHIP AD

And Other Current TV Commercials of Note

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Macintosh
Corny Host
Client: Tostitos
Brand: Tostitos Gold
Title: "Replace"
Agency: BBDO Worldwide, New York
Jay Leno wants the world to know which chip is the very best for slopping up dip at a party.

McDonald's New Tag
Client: McDonald's Corp.
Brand: McDonald's
Title: "We're On It"
Agency: DDB Worldwide, Chicago
Now playing in regional markets is this spot testing a new McDonald's tagline. Listen for it at the end: "We're On It." Will it be the next "You Deserve a Break Today"?

SELECTIONS FROM BOBBY AWARDS
Also see this week's story:
BRITNEY SPEARS GETS TOP BOBBY
Annual Awards Honor Best Performances in TV Ads
*** BEST OF THE BOBBYS ***
Britney's Super Bowl
Client: PepsiCo
Brand: Pepsi Cola
Title: "Britney Through the Decades"
Agency: BBDO Worldwide, New York
The full 90-second Britney Spears Super Bowl 2002 spot that won the top Bobby Award for best performance in a TV ad.

*** BEST OF THE BOBBYS ***
Little Big Man
Client: Office Depot
Brand: Office Depot
Title: "Kids"
Agency: BBDO Worldwide, New York
A little big man at the water cooler perfectly parodies the angst of an adult world in need of office supplies.

*** BEST OF THE BOBBYS ***
Tool Crazed
Client: Sears
Brand: Sears Tools
Title: "This"
Agency: Ogilvy & Mather, Chicago
One of the year's best spots captures the true spiritual essence of an American tool geek.

*** BEST OF THE BOBBYS ***
Please Don't Touch
Client: Hyundai
Brand: Elantra GLS
Title: "Shut Up"
Agency: Richards Group, Dallas
In another of the year's most memorable ads, a hands-on customer expresses her delight in an auto showroom.

*** BEST OF THE BOBBYS ***
Lost Memory
Client: Computer Associates
Brand: BrightStor Software
Title: "Amnesia"
Agency: Y&R Advertising, New York
A real knockout of 2002, this spot demonstrates the dangers of data loss by humorously alluding to the human variety.

*** BEST OF THE BOBBYS ***
Woman & Man
Client: Anheuser-Busch
Brand: Budweiser
Title: "Greeting Cards"
Agency: DDB Worldwide, Chicago
What amounts to the Budweiser version of Men Are From Mars, Women Are From Venus triggered many a knowing smile in viewing audiences throughout the year.

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