×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jeans for 'Jeans'

Published on .

Levi Strauss & Co., in a media event today celebrating its 125th anniversary, is giving away thousands of pairs of jeans to people with the name Jean, or variations such as Gena or Gene. "Baywatch" star Gena Lee Nolin gave away jeans at the Fifth Avenue Original Levi's Store in New York. Contests for free jeans for Jeans also were conducted through radio stations in 10 cities and through the Levi's Web site.

Copyright May 1998, Crain Communications Inc.

In this article:
Most Popular