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Jeans for 'Jeans'

Published on .

Levi Strauss & Co., in a media event today celebrating its 125th anniversary, is giving away thousands of pairs of jeans to people with the name Jean, or variations such as Gena or Gene. "Baywatch" star Gena Lee Nolin gave away jeans at the Fifth Avenue Original Levi's Store in New York. Contests for free jeans for Jeans also were conducted through radio stations in 10 cities and through the Levi's Web site.

Copyright May 1998, Crain Communications Inc.

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