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JEANS 'N' JAIL:

Published on .

Diesel lays down the law in its spring jeans campaign, breaking in March magazines. The "Stop crime now!" effort from Paradiset, Stockholm, takes a zero-tolerance stand against crimes such as talking in the librar y, jaywalking and opening fire hydrants. The tagline: "If we put all young people in jail today, we will have no criminals tomorrow." Copywriter: Jacob Nelson. Art
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