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Jeans get push from Levi's

Published on .

Levi Strauss & Co. this week unveils four new fall campaigns for its branded products, including a new line of wide-leg jeans. Other campaigns are for its 501 jeans, including an extension of its 501 reasons effort with a signature spot called "Voodoo," as well as new executions of the running Levi's Jeans for Women work and advertising for SilverTab, its high end line. Launch of advertising for the new Slates line of dress slacks is scheduled for late August. Agency is Foote, Cone & Belding, San Francisco.

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