DaimlerChrysler's Jeep and Chrysler units unveiled 2001 model launch ad plans. It said FCB Worldwide, Southfield, Mich., created nine TV spots for Jeep. The first arrives Sept. 9. Spending was not disclosed but Jeep spent $283 million in measured media last year, according to Competitive Media Reporting. One new spot shows the Wrangler driving over a huge setting sun. Another shows a couple exiting a mud-covered Grand Cherokee Laredo in front of their posh home and getting covered with grit as the Jeep shakes off the mud like a dog. TV spots for the redesigned Chrysler Sebring sedan, coupe and convertible begin Sept. 1. A spot for the convertible depicts a male owner's tie rippling in the breeze as he drives. Print ads for both brands break in October magazines. Chrysler minivan ads begin in late September.
Copyright August 2000, Crain Communications Inc.