JEEP HITS PARK RUTS FOR CABLE

By Published on .

America's overstressed national parks have a new benefactor.

Cable TV's Family Channel has closed a deal with Chrysler Corp.'s Jeep/Eagle division to produce a series of three specials about the parks.

TAKING ON GRAND CANYON

"Jeep: Adventures in National Parks" debuts in the fourth quarter; the first hourlong special features the Grand Canyon.

The following two shows likely will air in the first half of 1997, but the parks have not been determined. Jeeps will appear in the shows, and Jeep/Eagle will collaborate on elements of the programs. Family Channel maintains editorial control.

"This is the model of the kind of programming we want to do with advertisers," said Rick Servaitis, president, International Family Entertainment advertising sales.

RACE ACROSS AFRICA

Both Family Channel and Chrysler are familiar with such programs. Family Channel had a series "African Skies" in which a Land Rover transported cast members on adventures across the African savanna.

But the cable channel failed to close a sponsorship deal with Land Rover North America. The parks series connection with Jeep is the result.

Chrysler has made similar deals with other cable programmers, including Discovery Channel, using its vehicles in shows.

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