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Jeep's 'Snow Covered' is named top auto ad

Published on .

"Snow Covered," a Jeep commercial by Bozell Worldwide, Southfield, Mich., took Best of Show honors at the first International Automotive Advertising Awards show held in Detroit under the sponsorship of Hachette Filipacchi's Road & Track and Car & Driver.

Simon & Schuster said the $800,000 marketing blitz for Philip Shelby's novel "Days of Drums" will include a 20-page digest-size insert in the Entertainment Weekly hitting newsstands Jan. 8.

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