ASK JEEVES JUMPS ON NEW WEB AD FORMAT BANDWAGON

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Ask Jeeves is introducing several new ad formats, including Branded Animation, which animates a sponsor's logo or mascot on Ask Jeeves, and DirectLinx, which offers enhanced paid listings that appear in the context of Ask Jeeves' search results. Advertisers such as Hertz Corp., American Honda Motor Co. and Verizon Communications are using the new formats.

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