The split follows a growing conflict of interest with Euro RSCG client, Microsoft-owned search engine msn. Adrian Cox, recently appointed VP-marketing at Ask Jeeves, says: "The advertising so far has done a good job in terms of brand awareness. More than 1.7 million unique visitors have been attracted to the site. But we are now looking for a long-term relationship with an agency."
Three to four agencies will be shortlisted, he says.
The media business, handled by Mediapolis, is not affected by the review.
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