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ASK JEEVES UNIT ANNOUNCES NEW AD CLIENTS

Published on .

(May 1, 2001) -- Ask Jeeves Web Properties, a division of search engine Ask Jeeves based in Emeryville, Calif., has signed Autoweb, Apartments.com, iVillage.com, Fodors.com and Travelocity as advertising services clients.

The company launched four new ad units last month -- Branded Response, Branded Animation, DirectLinx and Interstitials -- and consumer auto site Autoweb is already using the branded response model. Travelocity is using AnswerLink, a content integration tool that links company responses to specific questions. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

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