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Published on .

Jell-O joins the neon ad set in Times Square with the 101-year-old gelatin brand's first-ever board in that location. Bill Cosby flipped the switch on the sign and Kraft Foods Exec VP Jim Craigie (l.) was on hand for the official lighting. Y&R Advertising, New York, created the 55-by-105-foot board, which features a mosaic of 3,850 spoons. Creative team: Jane Talcott, Tom Schwartz.
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