Jenny Craig Inc. reportedly will unveil a new campaign Jan. 2 featuring former White House intern Monica Lewinsky. The ads for the diet plan, which will run during daytime talk shows and on cable, target women ages 25 to 54. In the spot, Ms. Lewinsky promotes Jenny Craig's low-carbohydrate diet, which has enabled her to lose 31 pounds so far. The effort, estimated at $7 million, was created by Suissa Miller, Los Angeles.
Copyright December 1999, Crain Communications Inc.