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Jenny Craig trims finalists to eight

Published on .

Jenny Craig Inc. has reduced the agencies in the review for its $40 million account to BBDO West, D'Arcy Masius Benton & Bowles and Carat ICG, Los Angeles; the Richards Group, Dallas; Team One, El Segundo, Calif.; and WongDoody, Seattle; as well as incumbents Suissa Miller and Western International Media, both Los Angeles. Bob Wolf Partners & Co., Los Angeles, is the consultant.

Copyright June 1998, Crain Communications Inc.

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