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Jergens Acount Goes to Bozell

Published on .

Kao Corp.'s Andrew Jergens & Co., Cincinnati, moved its media buying account, estimated at $40 million, from Empower Media Marketing, Cincinatti, to Bozell Worldwide, New York. Bozell already handles creative for Ban deodorant and the Jergens and Curel skincare brands; Kirshenbaum Bond & Partners, New York, continues to handle creative for Jergen's Biore skincare.

Copyright February 2001, Crain Communications Inc.

Copyright February 2001, Crain Communications Inc.

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