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Jergens buys B&L skincare brands

Published on .

Kao Corp.'s Andrew Jergens Co., Cincinnati, acquired Bausch & Lomb's skincare business, including Curel and Soft Sense, for $135 million cash plus the assumption of liabilities. Bozell Worldwide, New York, has been the agency on those brands. Jergens uses Deutsch, New York, and Suissa Miller, Los Angeles.

Copyright April 1998, Crain Communications Inc.

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