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Jergens drops Suissa

Published on .

Andrew Jergens Co., Cincinnati, dropped Suissa Miller, Los Angeles, from its roster and moved the Jergens Skin Care account to Bozell Worldwide, New York. Bozell already handled the company's Curel skincare line. The company spent $23 million on measured media for its Jergens lines in 1997, according to Competitive Media Reporting.

Copyright January 1999, Crain Communications Inc.

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