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Jergens enlists Kirshenbaum for $40 mil Biore account

Published on .

Andrew Jergens Co., Cincinnati, hired Kirshenbaum Bond & Partners, New York, to handle its Biore skincare line. Deutsch, New York, resigned the estimated $30 million to $40 million account in late October, after it won the account of Reflect.com, an Internet venture from Jergens rival Procter & Gamble Co. Deutsch's last work for Biore, a $6 million campaign for new acne-fighting products, will break in March. Kirshen-baum will begin the new relationship by creating campaigns for several undisclosed Biore skincare products.

Copyright February 2000, Crain Communications Inc.

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