Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jergens plans drive

Published on .

Andrew Jergens Co., Cincinnati, says it will back its new Shower-Active Moisturizer with a $12 million TV and print campaign. The water-activated, polymer/gel product that works in the shower is aimed at the estimated 51% of consumers who have very dry skin. Suissa-Miller, Santa Monica, Calif., handles the account.

Most Popular
In this article: