×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jergens restages skin care bar

Published on .

Andrew Jergens Co., Cincinnati, is introducing Jergens Naturals with Baking Soda Deodorant Skin Care Bar in June. The launch includes a restaging of Jergens Aloe & Lanolin and Vitamin E bars under the Naturals name. Marketing budget is estimated at $10 million, including network TV from Suissa/Miller, Santa Monica, Calif. Elsewhere in the $2 billion personal wash category, Chesebrough-Pond's will introduce in September Vaseline Intensive Care Moisturizing Body Wash, with ads from McCann-Erickson Worldwide, New York.

Most Popular
In this article: