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Jergens restages skin care bar

Published on .

Andrew Jergens Co., Cincinnati, is introducing Jergens Naturals with Baking Soda Deodorant Skin Care Bar in June. The launch includes a restaging of Jergens Aloe & Lanolin and Vitamin E bars under the Naturals name. Marketing budget is estimated at $10 million, including network TV from Suissa/Miller, Santa Monica, Calif. Elsewhere in the $2 billion personal wash category, Chesebrough-Pond's will introduce in September Vaseline Intensive Care Moisturizing Body Wash, with ads from McCann-Erickson Worldwide, New York.

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