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Jerry, Deion stuff it

Published on .

PepsiCo's Pizza Hut is enlisting Dallas Cowboys owner Jerry Jones and star Deion Sanders as the newest celebrities in its Stuffed Crust ads. A spot breaking Nov. 19 during ABC's "Beatles Anthology" uses the controversial coach and player to launch Stuffed Crust Lover's Pizza, including Meat Lover's, Pepperoni Lover's and Supreme. By yearend, Pizza Hut will have spent $80 million on stuffed crust ads, from BBDO, New York.

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