Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jerry, Deion stuff it

Published on .

PepsiCo's Pizza Hut is enlisting Dallas Cowboys owner Jerry Jones and star Deion Sanders as the newest celebrities in its Stuffed Crust ads. A spot breaking Nov. 19 during ABC's "Beatles Anthology" uses the controversial coach and player to launch Stuffed Crust Lover's Pizza, including Meat Lover's, Pepperoni Lover's and Supreme. By yearend, Pizza Hut will have spent $80 million on stuffed crust ads, from BBDO, New York.

Most Popular
In this article: