New Jersey Online
, Jersey City, NJ, a division of Advance Publications launches a $3 million advertising campaign by Roman & Tannenholz, New York, on September 15. The tagline, "Where You Live," reinforces that the site caters specifically to New Jersey residents and their needs. The ads will appear in the three affiliated Advance newspapers: The Star Ledger
, The Times of Trenton
and The Jersey Journal
; as well as The New York Times
and outdoor advertising.
Copyright September 1996 Crain Communications Inc.