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New Jersey Online takes direct route

Published on .

Advance Publications' New Jersey Online launches this month a direct marketing campaign with Action Marketing, Pelham Manor, N.Y., to draw local advertisers onto its site. NJO plans to gather leads among prospective Jersey-area businesses by offering them a free 28-page guide to marketing online through advertising in Advance papers and on the Web.

Copyright January 1997, Crain Communications Inc.

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