Arnold continues to handle media and research on the account. A spokeswoman for the agency said the move had been afoot for a while, and that it was helping with the transition.
Jet Blue, the fledgling New York-based carrier, spent $12.8 million on measured media last year, according to Taylor Nelson Sofres' CMR. Arnold won the account in 2000 without a review. -- Rich Thomaselli and Hillary Chura
Copyright August 2001, Crain Communications Inc.