JetBlue Airways awarded Arnold Communications, Boston, its estimated $10 million integrated marketing account without a formal review. Merkley Newman Harty, New York, previously handled. Arnold's work will begin running this summer. New York-based JetBlue serves Fort Lauderdale and Tampa, Fla., and Buffalo, N.Y. The airline will launch service to Orlando on June 21 and to Rochester, N.Y., in August. JetBlue expects to serve 10 cities by the end of the year with 10 new Airbus A320 aircraft.
Copyright May 2000, Crain Communications Inc.