Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

JetBlue debuts

Published on .

The nation's newest airline is JetBlue, based out of New York's JFK International Airport. Merkley Newman Harty handles the estimated $10 million ad budget for the airline previously known as New Air; the first work is expected to break later this fall. JetBlue is positioning itself as New York's low-fare, hometown airline. The new name was unveiled at a news conference today. The airline will begin service in early 2000 and serve up to 12 cities with 10 planes by the end of its first year.

Copyright July 1999, Crain Communications Inc.

Most Popular
In this article: