Trying to add some marketing steam into Nike's Jordan Brand line, the company will release two TV commercials called "Overjoyed" on Thanksgiving Day during CBS' and Fox's NFL coverage. The spots will feature Jordan Brand athletes such as Major League Baseball player Derek Jeter, boxer Roy Jones Jr., and NFL receiver Randy Moss. Jordan brand athletes are shown in scenarios away from their sport -- Mr. Moss is in a crowded hotel and Mr. Jeter can be found being cornered by the media in a locker room. The agency is Wieden & Kennedy, New York.
Copyright November 1999, Crain Communications Inc.