Jiffy Lube International, Houston, this week breaks a $10 million multimedia campaign, its first work from the Richards Group, Dallas. The advertising, including two humorous 30-second TV spots and a series of radio commercials, compares cars that get the chain's new Signature Service every 3,000 miles to cars that don't. The new tag is "Does your car get it?" The campaign starts with a monthlong media buy that includes national late night and cable TV, plus spot TV in more than 20 markets. The advertising will resume in summer and again in fall. Smith Advertising, Kansas City, Mo., resigned Jiffy Lube's account last year.
Copyright March 2000, Crain Communications Inc.