Jiffy Lube International, Houston, licensed technology and the brand name of Go2Systems Inc., Irvine, Calif., so customers can easily find Jiffy Lube's franchised locations on the Internet. The new Go2jiffylube.com site directs motorists in southern California, Seattle and Denver to the nearest Jiffy quick oil-change store, as well as giving directions and coupons. Jiffy is readying a $2 million TV, radio and outdoor push about the new Web site. Kovel Fuller Advertising, Los Angeles, handles.
Copyright February 2000, Crain Communications Inc.