JIFFY LUBE NARROWS SEARCH TO TWO SHOPS

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(May 17, 2001) -- Pennzoil-Quaker State Co.'s Jiffy Lube International, Houston, has narrowed its list of four semifinalists to two agencies for its estimated $8 million account. The two finalists are True North Communications' FCB Wordwide, New York, and upstart McCarthy Mambro Bertino, Boston.

A spokeswoman at the client said the two were chosen based on creative; now the marketer will decide which is the better business partner. A decision is expected the week of May 21.

The other semifinalists were Publicis Group's Publicis & Hal Riney, San Francisco, and Tracey-Locke Partnership, Dallas. Incumbent Richards Group, Dallas, wasn't involved in the pitch.

When asked why the client was looking for a new shop, the spokeswoman said, "We've just done a lot of analysis of the business, and we changed marketing executives."

Anne Tawney arrived in January as senior vice president of marketing, succeeding Gary Lillian, who left. "We had a good relationship with Richards [Group]." -- Jean Halliday

Copyright May 2001, Crain Communications Inc.

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